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Remember how the self defense experts used to tell you to place your keys between your fingers and punch.

That was a good tip but it is a little more difficult than it sounds in a real life confrontation. Now there is something much better and more effective. Now there is something much better than using your car keys and far more effective too!
Carry the Heart Attack on your key chain and be ready to protect yourself anytime. The Heart Attack keychain knife is small (3.5 inches long) and made of an extremely tough composite plastic. Hold it between your fingers and punch! We have personally used this little "push knife" to easily punch through sheets of industrial strength corrugated cardboard! This keychain knife is not a toy! Attackers beware!

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