Social Media is a must in the marketing mix for Restaurants, Clubs, Hotels, Pubs and Bars.
In fact, Social Media has become a major part of our lives, so if your business is not connected, then you are risking your very survival. I’m not saying this to scare you, this is how the world is changing. I can’t stress enough how important it is. With your customers embracing Social Media at work and play, they will expect to find you and they are SEARCHING.
Of course some restaurants will not benefit from this global phenomenon. They may continue to enjoy a lucrative future, but they are missing out on opportunities.
These opportunities include:
Data Collection – Your website, blog and Facebook page should all contain links for customers and potential customers to subscribe to. Every newsletter, offer, club or list you create is what you use to build deeper and closer relationships with your customers. This is your promotional arm for your business and you should be able to grow your list.
Customer feedback – By setting up alerts, you can be aware of and be aware of any comments made about your establishment. Any complaint made about your place has the potential to damage your reputation. Being aware as soon as possible allows you to address any issues, concerns or complaints that arise. Handle it publicly or privately depending on the situation, but make sure you are proactive and use the incident to improve your level of service.
Remember, people will keep talking about you. Get useful feedback from using surveys too.
Customer Interaction – Have conversations with your customers, build trust and relationships, by making suggestions, answering questions, asking questions, asking for opinions or assistance. Don’t mistake this for selling, this is not what you’re here for.
Spread the word – Use sharing tools, so your customers can share your helpful tips with their own friends and recommend your place. Has an RSS button for those who want to be notified of your updates automatically. Have the latest event videos and photos that your customers can share with their friends. Use links and follow buttons so your community can find and follow you on your blog, Facebook and twitter.
Team Engagement – Engaging your team on Social Media is a great thing. Not only does it broaden the interest of your customers, it also allows your staff to be more involved in something they are sure to enjoy. It also eases the burden on yourself or anyone else you put in charge of your SM involvement.
In addition, all of your staff are focused on the same principles and vision that you have for your business. Your customers will benefit more by understanding your business ethos. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. Engage your chef in sharing tips and recipes.
These are just some of the strategies you can use, it’s an endless list.
In short SM has changed the world and the way we should approach our marketing activities. This is quite simply a revolution. You can now reach anyone, anywhere in the world, in real-time, in any format.
You can post videos on the internet, or ‘stream’ videos live. You can hold live video or audio conferences and replays are available. You can have your own TV or Radio channel, live and interactive. You can post articles, letters, blogs, or any form of text document, to e-books, white-papers, and ‘how-to’ manuals.
All this and more and all just for your time. This means you have the exact same platform available to you as the big boys. You can compete on a global level.
I implore you to embrace SM into your marketing, then change your marketing to revolve around your SM platform, it’s a natural process but if you need help you just have to ask.
If you fail to take advantage of this……..